I had the privilege of working with Torbay Council and Vision Zero on a road safety campaign that aimed to raise awareness about the dangers of reckless driving and promote safe road practices. As part of this project, we created six short dramatic videos that were launched across Torbay, each highlighting a different aspect of road safety.
We utilized QR codes on bus stations to drive engagement and ensure maximum reach. The videos were created with the intention of being shareable on social media platforms, and we worked closely with Torbay Council to ensure that the message reached as many people as possible.
The final product was a highly effective and impactful campaign that helped to change the driving behaviors of people in the area and ultimately contribute to a safer community.